The paraphrased quote below would have been found within the forums of Search Engine Watch and was written by Danny Sullivan in June It was on the former Search Engine Design page. Reference was:. I optimized my tags to take full advantage of their use. The Father of SEO, Danny Sullivan, claimed that he did not believe that the term optimization would be best to describe the action it took to rank a web page in a search engine. Starting his business out from his dining room table in his house, to now having several locations around the word; Bruce Clay can be seen as one of the people early to the SEO game and which also demonstrates his success in entrepreneurship.
In an interview , Mr. Although no person has officially stepped up to be the author of the email, this find has been accredited in being the first time optimization was used when defining the service of increasing the position of web pages within search engines. Three key points were identified within these tips for marketing on the internet: Paid Internet Advertisement Search Engine Optimization Email Marketing.
As I just mentioned, no one has taken credit for authoring this email. Now with this said, there is someone who takes full ownership. As you might assume, this caused a stir within the SEO community. It is for further information and intelligence purposes the Americans must know, or should know by now there are two systems, two systems at work here.
Although not available any longer, this domain use to point to content written by Jason Gambert. With this sparking my interest, I asked Jason if he knew the origin of the email — hopeful in receiving information I once did not know about. Most notably, Jonathan Hochman and Rhea Drysdale. Although it was not Mr. If you wanted to rank well in this era, the trick was pretty much just repeating your keywords enough times throughout your webpages and meta tags.
Want to outrank a page that uses a keyword times? Yahoo was originally an Internet bookmark list and directory of interesting sites. Webmasters had to manually submit their page to the Yahoo directory for indexing so that it would be there for Yahoo to find when someone performed a search. Page and Brin, two Stanford University students, built and tested Backrub, a new search engine that ranked sites based on inbound link relevancy and popularity.
Advertisers bid on Goto. You can read a retrospective on that event by Sullivan here. The SES conference series continued running under various monikers and parent companies until shutting down in In , Yahoo pulled off the worst strategic move in the history of search and partnered with Google and let Google power their organic results instead of Inktomi.
Until this point, search engines mainly ranked sites based on the on-page content, domain names, ability to get listed in the aforementioned directories, and basic site structure breadcrumbing. Google looked at both on-page and off-page factors — the quantity and quality of external links pointing to a website as well as the anchor text used. Over the next decade, it became a race to acquire as many links as possible in the hopes of ranking higher. So with PageRank, Google essentially introduced a measure of currency to its linking.
Much like domain authority is misused today. Meanwhile, a group of webmasters informally got together at a pub in London to start sharing information about all things SEO in This informal gathering eventually turned into Pubcon, a large search conference series that still runs today. Over the coming months and years, the SEO world got used to a monthly Google Dance, or a period of time during which Google updated its index, sometimes resulting in major ranking fluctuations.
SEO got a lot harder following updates like Florida because it became much more important than just repeating keywords X amount of times. In , after acquiring Blogger. The mix of AdSense and Blogger. Around , Google and other top search engines started improving results for queries that had a geographic intent e. It was also around that Google and search engines began making greater use of end-user data, such as search history and interests, to personalize search results.
This meant that the results you saw could be different than what someone sitting next to you in a coffee shop saw when he or she did a search for the same query. SEO pros began using this tag as a way of PageRank sculpting. Many of these early pioneers eventually met up and learned from each other either in person or via subscriptions to email marketing newsletters related to this new field of Internet search marketing. John originally planned to assist companies with multi-media projects, but with the growing use of the web for online marketing, he discovered great opportunities therein.
For example, MMG created the famous early I-Search Internet marketing newsletter with at one time had 15 to 20, subscribers. It is valid to state that the early pioneers were all discovering the importance of Internet marketing of websites and the need for optimizing them for higher rank by search engines and increased traffic. SEO pioneers learned from each other and sometimes competed against each other while discovering new methods for optimizing search.
Like the discovery of the Internet, the technology was growing and in use, but the concepts related to the growth of these new tools and industries were not fully conceptualized. Backrub was the first search engine that would analyze relevancy and rank websites based on the quality of links as well as how many times the search term appeared on the site. SEO was brought into the world organically after the development of website search engines. As more and more people began creating sites, soon the need to show up higher on the rankings became more important.
Either way, SEO did not have one single creator but rather it was formed due to the environment of this new technology itself. These factors are what birthed the need for search engine optimization SEO , and so began the race for websites and companies to appear higher in the rankings. SEO is the act of making a website more attractive to search engines and enticing them to place a given website higher in rankings. This can be done through an unlimited number of strategies but some of the most common ones are adding, editing and modifying HTML as well as coding for keywords, using backlinks, inbound links and making sure websites are mobile-friendly.
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